Key team members

Meet the team dedicated to helping support the growth of your business in the equity release sector

Jason Ruse


Head of Key Partnerships

Jason came to Key in 2016 to support the growth of the market share within the adviser community, and to develop new and existing relationships across all Key's referral propositions. Jason has almost 30 years of regional and national experience in the specialist retirement and investment markets, and has managed national strategic relationships between large mortgage networks, retirement firms and IFAs, as well as working in the investment banking sector.

Victoria Taylor


National Account Manager

Victoria became a Business Development Manager at Key Partnerships in 2014, before being promoted to National Account Manager.

Prior to joining Key, she worked at specialist annuity provider Partnership, where she was responsible for managing a panel of generalist IFAs and specialist retirement firms. 

She is responsible for managing relationships with large intermediary network partners, as well as the building society sector, where we have a number of established equity release referral arrangements in place. 

Will Hale


Business Development Director

Will joined Key in March 2014 from specialist annuity provider Partnership, where he was Director of Corporate Partnerships. He is an experienced relationship manager and has also performed senior sales and proposition development roles focused on the retirement market, including as Commercial Leader for Genworth’s European Retirement and Protection business, and as Head of Distribution at Lincoln Financial Group.

Craig Newby


Telephone Account Manager

Craig joined Key Partnerships in 2016 after working in direct to consumer sales and customer services for 15 years, including 4 years as part of Key Retirement. Craig has become an integral part of a team who helped drive the growth of Key Partnerships by booking record appointment levels and developing and nurturing relationships with our partners across the country.

Stuart Wilson

Head Office

Marketing Director

Stuart began working at KR Group as B2B Marketing Director in 2014, where he has represented various B2B brands including Key Partnerships. He has over 25 years experience in the financial services sector working for a range of well-known companies, such as Friends Provident, Abbey Life and Just Retirement. He also ran his own marketing agency specialising in helping advisers working in the mortgage market. 

Joel Madden


Telephone Account Manager

Joel began his career in the financial services sector by joining Key Partnerships in 2016, after taking his FCA and SFA exams whilst working in direct to customer sales. He has become an exemplary member of the sales team by helping to develop business partnerships and stimulating growth, making for a record-breaking 2016.

Hema Patel


Business Development Manager

Hema worked closely with advisers and partners as a Senior Estate Planner and Will Writer for eleven years at Key Retirement and Key Partnerships. She is now a Business Development Manager, where she continues to work closely with financial advisers and develop relationships with our partners in the North of the UK.

Jacques Pienaar


Business Development Manager

Jacques has a breadth of experience in the financial services, beginning as an Account Manager in 1994, and then as an Independent Financial Adviser for some years. He then founded his own financial services company in 2007 which provides specialist independent advice on mortgages, investments and pensions. He joined Key Partnerships in 2017 to further grow the relationships with our partners in the South of the UK.